19 Traction Channels

Viral Marketing Viral marketing is the process of getting your existing users to refer others to your product. It can come from different forms: Pure word of mouth: people naturally tell people about your product. Inherent virality: people can only get value by inviting others (chat app, social media app). Collaboration: the product becomes more valuable when used collaboratively (Google Docs). Embedded communication from the product (Apple’s “Sent from my iPhone”)....

October 10, 2020 · 7 min

The Mom Test by Rob Fitzpatrick

Taking to customer is hard. Conversations take time and easy to screw up. Bad conversations give you a false positive which convince you that you’re on the right path when you’re not. You shouldn’t ask your mom or anyone whether your business is a good idea because it’s a bad question and invites everyone to lie to you at least a little. The Mom Test is a set of 3 simple rules for crating good questions that even your mom can’t lie about: Talk about their lives instead of your idea....

June 23, 2020 · 6 min

The Effective Engineer by Edmond Lau

Focus on high-leverage activities. Leverage: impact produced / time invested. 80/20 rule: 80% impact comes from 20% work. Focus on not more hours but more value per limited time on the task. Increase leverage by: Reduce the time it takes to complete the activity (default to half-hour meeting instead of one-hour one, automate manual dev process). Increase the value produced (have a clear agenda beforehand, prioritize tasks based on launch date)....

May 16, 2020 · 3 min

Don't Call Yourself A Programmer by Patrick McKenzie

Software solves business problems. It doesn’t matter if your app has the most elegant architecture, it must create value for the company aka brings in revenue. Engineers are hired to create business value. Non-goals: produce the beautiful software, solve complex technical problems, use sexy frameworks. Actual goals: add revenue, reduce costs - “wrote the backend billing code that 97% of Google’s revenue passes through”. That’s why Quants makes more in bonuses in a good year than many talented engineers will earn in a lifetime....

April 16, 2020 · 2 min

Unlimited Memory by Kevin Horsley

Concentrate: Do one thing at a time. Exceptional work is always associated with periods of deep concentration. Have a clear purpose on what you want to learn about. What does it matter? How is it applicable to my life? How can I apply it? How can it help me achieve my goals? Create and connect: People that learn quickly or have a so-called photographic memory apply their creativity to everything they learn, using the SEE principles....

April 14, 2020 · 2 min

Antifragile by Nassim Nicholas Taleb

Fragile things are exposed to volatility, robust things resist it, antifragile things benefit from it. The antifragile system is made up of fragile parts. The weak one dies in the process while the strong one stays. Individual failure can provide helpful information to strengthen the system as a whole. Shock and stressors strengthen antifragile system by forcing them to build up capacity. When human bounce back after traumatic accidents, hardships or failures, they become stronger....

April 1, 2020 · 3 min

How Checking Performance Might Hurt Your Performance

Paying too much attention to your investments (more than once per quarter) costs more than just your time: Make you more risk-averse. The shorter the time the returns are generated from, the less risk investors are willing to take. You’ll see loss 50% of the time if you check performance daily, 25% if one a year, 1% if 7 years. Mislead about future return. Knowing which stocks performed the best last month won’t tell you which ones will perform the best this month....

March 25, 2020 · 1 min

Getting Real by Jason Fried

The starting line: Build less: less features, options, people, meetings, promises. Solve your problem. You know what’s is important and what’s not for the product itself. It’s likely people have the same problem so now you have a market too. Fund yourself Outside funding is plan B. Investors want their money back quickly → overhead + other complicated things follow. Money constraints force you to focus + allow creativity....

March 13, 2020 · 6 min