customer

Correlation is not the same as causality The masses of data that companies accumulated are not organized in a way that enables them to predict which ideas will succeed. For examples, your height, age, shoe size, shopping habits,… don’t necessarily cause you to buy this or that product. There might be a correlation between some of collected characteristics and the tendency of customers who purchase the same product. However, they don’t cause you to go and buy them....

Viral Marketing Viral marketing is the process of getting your existing users to refer others to your product. It can come from different forms: Pure word of mouth: people naturally tell people about your product. Inherent virality: people can only get value by inviting others (chat app, social media app). Collaboration: the product becomes more valuable when used collaboratively (Google Docs). Embedded communication from the product (Apple’s “Sent from my iPhone”)....

Taking to customer is hard. Conversations take time and easy to screw up. Bad conversations give you a false positive which convince you that you’re on the right path when you’re not. You shouldn’t ask your mom or anyone whether your business is a good idea because it’s a bad question and invites everyone to lie to you at least a little. The Mom Test is a set of 3 simple rules for crating good questions that even your mom can’t lie about: Talk about their lives instead of your idea....