Competing Against Luck by Clayton Christensen

Correlation is not the same as causality The masses of data that companies accumulated are not organized in a way that enables them to predict which ideas will succeed. For examples, your height, age, shoe size, shopping habits,… don’t necessarily cause you to buy this or that product. There might be a correlation between some of collected characteristics and the tendency of customers who purchase the same product. However, they don’t cause you to go and buy them....

November 9, 2020 · 5 min