19 Traction Channels

Viral Marketing Viral marketing is the process of getting your existing users to refer others to your product. It can come from different forms: Pure word of mouth: people naturally tell people about your product. Inherent virality: people can only get value by inviting others (chat app, social media app). Collaboration: the product becomes more valuable when used collaboratively (Google Docs). Embedded communication from the product (Apple’s “Sent from my iPhone”)....

October 10, 2020 · 7 min